Revolut case study

This is a speculative copy exercise created to showcase my approach to product and lifecycle copy for Revolut.

Revolut is launching a new feature called ‘Smart Budgeting’.

The goal is to improve feature adoption through clear, human, action-oriented messaging.

The feature helps users to:

  • understand where they spend the most

  • set automatic budgets

  • receive real-time tips to improve their habits

The current problem is that:

  • users activate the feature,

  • but many do not use it after the first few days.

  • The team suspects that:

  • the communication is too functional

  • the real value for the user is not immediately clear

The challenge

The task was to create short, clear, and action-driven copy to improve adoption of a budgeting feature across different touchpoints:

  • an in-app card

  • a push notification

  • a short lifecycle email

Each message had to communicate value without sounding technical or “bank-like”.

Many fintech features are activated but quickly forgotten.
The goal of this exercise is to increase engagement by making the value of Smart Budgeting immediately clear and relatable.

Execution

“We are your smart friend who knows your money”

Prova1.png

In-app card (Home screen) Pt.1

Speculative in-app copy concept for Revolut.

Prova2.png

In-app card (Home screen) Pt.2

Speculative in-app copy concept for Revolut.

* Push notification copy | re-engagement concept *

“The copy focuses on curiosity and control, using short, confident language designed for fast, mobile-first interactions.”

And if we add a few memes, perhaps people will smile more even when they spend money. Because, as we know, smiling is the spice of life.

MINI EMAIL CAMPAIGN

Ever wonder where your money actually goes?
Smart Budgeting breaks down your spending into simple insights, so you can stay in control without overthinking it.
No spreadsheets.

No rules. Just clarity.

Your spending has patterns even when you don’t notice them.

Smart Budgeting helps you spot them instantly, so you can make better choices without changing your routine.

EMAIL MICROCOPY

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