Case Study
My approach: I study the brand on multiple levels, trying to identify a specific problem or goal to be achieved in terms of writing and engagement and creativityyyyy. :) I offer my perspective in terms of writing and creativity to generate fun copy that is in line with the client's tone of voice. You give me a problem and I will definitely try to solve it. If I can't, well, I'll find a way. My father always said: Franchina, if it's a problem, it has a solution, otherwise it's a fact.
I rethought the fintech copy in a more human, youthful and conversational way, starting from functional but often cold communications. Through microcopy, headlines, in-app messages and GIFs, I made the messages clearer, more empathetic and memorable, speaking the language of the younger generations. The goal: to inform without overwhelming, to create connection (and maybe a smile), even when talking about money.
In this case study, we analyse one of the most common problems on Airbnb: misaligned expectations between hosts and guests. Through storytelling, strategic copywriting and UX text structure, we transform a simple listing into a clear and desirable experience. The result is less friction, more qualified bookings and reviews that are consistent with the initial promise.